Generally, the process of making a release available to the public is known as publishing a press release, which is usually done through online media platforms, news outlets, or wire services. It can be submitted to media outlets, placed on company websites, or even through press release distribution networks. Publishing ensures your news is out there to be picked up by journalists and other media professionals.

Press release results depend on lots of factors, including distribution channels, newsworthiness of the announcement, as well as media coverage. Usually, businesses begin feeling effects a few days up to weeks after the launch. Media coverage, web traffic, and social network mentions are common signs that things are working. With each passing day, outcomes may continue to improve and more people may get their first exposure to the issued press release.

It should be a press release that carries an excellent headline, sub headline, date and location, interesting body of relevant facts, quotes from key people, and a clear call to action. It must be concise, informative, and newsworthy. Media inquiries will need contact information, with links to other sources or company information in the case of a press release. A good press release is meant to attract journalists to notice it and make writing an article easy.

Yes, you can submit your article to multiple newspapers to increase its distribution. Media distribution services run the gamut from advertising via newspapers and trade publications to online portfolios. The more media outlets from which press releases are sent, the higher the chances that your release gets coverage by the press, drawing more exposure for your business.